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Mapping experiences : a guide to creating value through journeys, blueprints, and diagrams / Jim Kalbach

By: Kalbach, Jim.
Material type: materialTypeLabelBookPublisher: Sebastopol, CA : O'Reilly, 2016Description: xix, 359 p.ISBN: 9781491923535.Subject(s): VISUALIZACION DE LA INFORMACION | COMPORTAMIENTO DEL CONSUMIDOR | RELACIONES CON LOS CLIENTESDDC classification: 658.812
Contents:
1. Introducing alignment diagrams. 2. Fundamentals of mapping experiences. 3. Visualizing strategic insight. 4. Initiate: starting a mapping Project. 5. Investigate: researching the experience. 6. Illustrate: drawing the diagram. 7. Align: designing value. 8. Envisioning future experiences. 9. Service blueprints. 10. Customer journey maps. 11. Experience maps. 12. Mental model iagrams. 13. Spatial maps and ecosystem models.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Libro General Libro General Biblioteca General-Calle 100
Centro de procesado
Colección General 658.812 K15m (Browse shelf) Ej. 1 En Procesos Técnicos 53055
Total holds: 0

Referencias bibliográficas: p. 342-348

1. Introducing alignment diagrams. 2. Fundamentals of mapping experiences. 3. Visualizing strategic insight. 4. Initiate: starting a mapping Project. 5. Investigate: researching the experience. 6. Illustrate: drawing the diagram. 7. Align: designing value. 8. Envisioning future experiences. 9. Service blueprints. 10. Customer journey maps. 11. Experience maps. 12. Mental model iagrams. 13. Spatial maps and ecosystem models.

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