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Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp

By: Steenkamp, Jan-Benedict E. M.
Material type: materialTypeLabelBookPublisher: London : Palgrave Macmillan, 2017Description: xxiv, 319 p.ISBN: 9781349949939.Subject(s): MERCADEO | MARCAS DE FABRICADDC classification: 658.827
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Libro General Libro General Biblioteca General-Calle 100
Fondo general
Colección General 658.827 S73g (Browse shelf) Ej. 1 Available 50317
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