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Business model generation : a handbook for visionaries, game changers, and challengers /

Tipo de Material: materialTypeLabelLibro
Autor: Osterwalder, Alexander.
Pié de imprenta: New Jersey : John Wiley & Sons. 2010.
Descripción: 276 p. : ilustraciones a color.
ISBN: 9780470876411.
Tema(s):
Contenido: 1. Canvas; Definition of a Business Model ; The 9 Building Blocks ; The Business Model Canvas. 2. Patterns ; Unbundling Business Models ; The Long Tail ; Multi-Sided Platforms ; FREE as a Business Model ; Open Business Models. 3. Design ; Customer Insights ; Ideation ; Visual Thinking ; Prototyping ; Storytelling ; Scenarios. 4. Strategy ; Business Model Environment ; Evaluating Business Models ; Business Model Perspective on Blue Ocean Strategy ; Managing Multiple Business Models. 5. Process ; Business Model Design Process Outlook ; Outlook Afterword ; Where did this book come from?.
List(s) this item appears in: SOLICITUD 2017 1121400 INGENIERIA DE MULTIMEDIA
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Libro General Libro General Biblioteca General-Calle 100
Colección General 658.4012 O77b (Browse shelf) Ej. 1 Available 50414
Libro General Libro General Biblioteca General-Calle 100
Colección General 658.4012 O77b (Browse shelf) Ej. 2 Available 50415
Total holds: 0

1. Canvas; Definition of a Business Model ; The 9 Building Blocks ; The Business Model Canvas. 2. Patterns ; Unbundling Business Models ; The Long Tail ; Multi-Sided Platforms ; FREE as a Business Model ; Open Business Models. 3. Design ; Customer Insights ; Ideation ; Visual Thinking ; Prototyping ; Storytelling ; Scenarios. 4. Strategy ; Business Model Environment ; Evaluating Business Models ; Business Model Perspective on Blue Ocean Strategy ; Managing Multiple Business Models. 5. Process ; Business Model Design Process Outlook ; Outlook Afterword ; Where did this book come from?.

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